Innovative Business Models in the Anthropocene (2016)
“I stood indicted as a plunderer, a destroyer of the earth, a thief of my grandchildren‘s future. And I thought, My God, someday what I do here will be illegal. Someday they‘ll send people like me to jail.”
In 1995, this insight prompted Ray Anderson to systematically transform the value-added chain of the company founded by him.Ray Anderson and Interface are pioneers of sustainable business. In this article, further pioneers and the business models and strategies they pursue will be introduced.